If we asked your customers “Is this business designed around your needs as a customer?” What would they say? Anything less than a resounding ‘yes’ is a fail.
Building a mutually profitable (you and the customer benefit) customer experience is a deliberate decision and then a purposeful, proactive design process.
In this presentation Iven will unpack:
2014 was the tipping point when the market power of Baby Boomers started reducing and the Millennials (born 1880-2000) began their ascendance. Are you ready for the top third of the market, with the greatest spending power and a new way of looking at the experiences they will pay a premium for? This presentation will show you:
Miss this shift and you are a dead business walking.
Captain Kirk and Jon Luc Picard commanded the Enterprise. They had the same dilemma you have commanding your commercial enterprise. Where is a human better than a machine at doing tasks, and visa versa? What is the design framework for the deciding the digital / human mix in your business? Iven first wrote about this in his book ‘High Tech – High Touch’ Selling, co-authored with Business Futurist Craig Rispin.
In this presentation Iven will help you understand:
As usual there will be practical examples, fascinating questions and lots of fun exploring the best thinking in this expanding business challenge.